Never underestimate the power of a great haircut
Perfect hair care
Pureology is the number 1 professional colour care brand. Born in California in 2001, with a simple but powerful idea: to create the very best products for colour treated hair. They led the way in creating products made with purity and good health in mind, and pioneered the “no nasties” movement with sulphate free shampoos and 100% vegan formulas. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour. Word quickly spread and the brand became a beauty editors best kept secret, loved by expert colourists and clients alike.
COLOUR TREATED HAIR NEEDS EXTRA LOVE
From the moment hair is exposed to colour it changes. The outer layer of the hair, called the cuticle, gets lifted and stressed. The hair is more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain colour vibrancy… and Pureology is here to protect and help restore what colour treated hair needs most!